Definition of Psychographics
4:32 PM
Jason
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Psychographic variables are any characteristics relating to personality, attitudes, values, lifestyles, or interests. It is used in this way with marketing and social research. They can also be called IAO variables for interests, activities, and opinions. The definition of Psychographics can be contrasted with other demographic variables like age or gender. It can also be contrasted with behavioral variables for example usage rate or loyalty. It would be a mistake to confuse Psychographics with demographics, this is because Psychographics is more specific to a group and the demographics is more equipped to deal with larger groups.
Culture could be one word used to describe the word “Psychographic” since it is the study of interests and lifestyles. This is not considered to be an art of psychology, because it’s the study of individuals and not general principles.
No matter how big the company most employs this technique when developing their new products.
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